Using Tinder to Promote ‘Mary’s the Name’

(Please note: all screenshots were taken with the other person’s permission)

These days, everyone’s after new ways of advertising and promoting. More importantly, everyone’s after free ways of advertising and promoting. My publisher, Cranachan, asked me to think of as many creative ways to publicise Mary’s the Name as I could. Having used Tinder (not very successfully) before, I knew what a large amount of people could be reached with just a few swipes. So I figured, why not re-download (as everyone eventually does) but this time, I’ll make Tinder work for me!

The rules I set myself were:

1. Always stay on message (e.g. Ah, you’re a horse doctor? You know, that reminds me of MY BOOK.)
2. Swipe right on everyone, even girls I know in real life. This was the only fair way, I thought. Fair to say, some swipes were nerve wracking stuff..
3. Don’t message…